WORKSHOPS

 

Momentum workshops support a wide spectrum of project goals.

Through experience, we’ve balanced the art and science of a successful workshop. While we’ve developed proven frameworks, we’re flexible in our approach and always consider  your culture and unique objectives.

With each workshop, your team will come away with a clear plan of action.

 
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ALIGNMENT WORKSHOPS

Alignment workshops are geared towards prioritizing and clarifying research objectives with stakeholders. We use integrative exercises to explore the  intersection of trends and objectives to frame the business issue.

Outcome: Research Roadmap

Time Commitment: 2-3 hours

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IMMERSION & EMPATHY WORKSHOPS

These workshops are aimed at helping stakeholders more deeply understand and empathize with the consumer. Through consumer panels, videos, and artifact-driven installations, we plunge stakeholders into a 360 immersive environment so they know what’s it’s like to live and breathe in their consumers’ world.

Outcome: Posters, Infographics, Empathy Maps, Living Installation, Branded Memorabilia

Time Commitment: Half day

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CATALYST WORKSHOPS

What do we do now that the research ended? How do we turn research into actionable strategies and tactics? Catalyst workshops are designed to convert insights into creative research-driven ideas through ideation exercises and activities.

Outcome: Brand Book, Idea Book

Time Commitment: Half day of Full Day