After years building and advising brands, I saw an opportunity. Key insights were getting lost in translation between consumer voice and business impact. I was excited that Hypothesis shared the same core value of empathetic work with an informed POV that I held. I saw an opportunity to blend business acumen with creativity and the practical experience of brand building.They interpret research and I wanted to implement it.
So, we’ve created Momentum by Hypothesis. We’re a strategy-focused group that complements the great work you know from the Hypothesis team. Being an in-house team with Hypothesis means we have front-row seats to consumer insight, collaborating as a team to balance the art and science of the consumer.